What magic is involved in search engine optimizing?  Is it pixy dust or science.  How can these individuals really out smart Google?  I guess there has to be something to this.  If you need SEO help you better find someone that has more than magic but also has it intelligence to back it up.  With Google constantly changing their algorithms for ranking searches a SEO tech has to stay current or they will waste their time and your money.   just ask retired dentist Vincent Malfitano.  The fact that it works is amazing to me.  It is definitely beyond me how they do it.