Q: When it comes to SEO, how does it help what search engines look for?

A: An excellent question! Search engines want to be as helpful to you as they can. What they do is they send web searchers like yourself to websites as accurately as possible based on what is searched. The content is presented by the theme being given, the text on the page, and the titles and descriptions that are given. The performance of the site matters as far has how well the site responds. Remember the theme mentioned? How the site looks plays a part in all this as well as if it easy to navigate. These things are important to keep in mind if looking to attract customers to a store site to buy product such as your live food in stock at Reefs2Go. A couple other indicators are if your site is safe and if the bounce rate is too high.

Q: Bounce Rate?

A: I am glad you asked. No, really. The bounce rate is a metric that has to do with if you are attracting the right traffic to your site or the wrong traffic to your site. You are gonna want that rate to be low on pages with the highest bounce rate which means more committed visitors.

Q: So with that out of the way, what are search engines not looking for?

A: Search engines have these diabolical drone things called spiders or webcrawlers and they limited data storage. If you’re performing shady tactics or trying to trick them you will most likely regret it later. One of the main things search engines do not want are users who lack experience. You can avoid this by making it easy for the user to navigate your website. If you have an overload of ads, this could be making it too difficult for people to find what they are looking for and you know what that means? Up goes the bounce rate.