Tag Archives: strategy

Nancy Behrman Reflects on PR and SEO

There are few professionals who can credibly claim status as an innovator or pioneer in their industry, and there are far fewer who can cite the kind of remarkable accomplishments achieved by Nancy Behrman, the founder of Behrman Communications. Since it was founded in 1985, Ms. Behrman’s company has relied on its groundbreaking strategies and its creative approach to marketing, public relations, and brand building to achieve the exceptional outcomes clients have come to expect.

In order to not only survive, but thrive in any industry, it is necessary to constantly adapt to the ever-changing landscape, and discard conventional strategies. Ms. Behrman, a groundbreaking force in the public relations industry, has demonstrated over the course of more than three decades that she is incredibly adept at recognizing market trends and developing strategies to leverage these trends well in advance.

This unique gift of foresight is why Ms. Behrman has been so far ahead of the competition when it comes to the effective use of SEO strategies in her firm’s public relations and brand-building campaigns. In fact, Ms. Behrman had employees developing highly effective SEO strategies long before the acronym was even widely known among most marketing and brand-building professionals.

Always one step ahead of the competition, Ms. Behrman has generated exceptional results for her clients, thanks to her ability to recognize, harness and ride the trends that hold the power to generate roaring buzz and awareness.  

Certain Responses to Common SEO Questions Should Raise Red Flags

Effective marketing is a necessary component of business success, but not all businesses are able to employ a dedicated marketing team to handle all of their advertising campaigns while ensuring that the company enjoys a high level of visibility among consumers. Most small- to middle-market businesses instead turn to marketing professionals, and these professionals include experts in SEO strategies.

When hiring an SEO consultant, it may be difficult to determine whether or not they will be able to deliver the results that you are looking for. There are questions that each individual business will have to pose based on their unique needs and beliefs, but there are a few standard questions that may evoke responses that should give you pause with regard to hiring.

If you are hiring an SEO expert, it is clear that you are looking to improve on your current ranking in the various search engines. One of the most common questions clients ask of SEO experts relates to the ability of the SEO expert to improve the client’s ranking, and if the expert promises a guaranteed top ranking it may be a sign to avoid this expert altogether.

Most successful experts will note that they have improved rankings in the past and have successfully achieved a top ranking for a client, but making such a promise or guarantee about future success is hubris that may also be unethical. In order to determine whether the expert is on the level, look into their prior results in the same way you would research before heading out on a vacation to Aruba.

In hiring an SEO expert, it is important to know that you will be working with someone who has a history of successful results and is able to improve your site’s ranking through means that are accepted by the major search engines, as this is the best way to ensure solid outcomes.