If you’re ready to get the ball rolling on your link building campaign, there’s no reason that you can’t get started right now. You can kick-start your campaign this very instant in a number of quick and easy ways; find out how easy it really is by checking out the five great strategies from Whitney Blodgett below.
1. Write an Article
Submitting articles to article directories is easy. Make sure that you check out a directory’s guidelines before you get started; in general, the stipulations aren’t that complicated. In terms of subject matter, stick with something that relates to your industry – it should be something that you know like the back of your hand. As long as you maintain good SEO practices and include links to your site in your resource box, you’ll be good to go.
2. Compose a Tweet
There’s a lot of conflicting advice out there about the ease of posting to Twitter. In a link building campaign, the important thing is spreading the word; don’t over-think it. Post links to interesting pages on your site by composing a few quick tweets. Who knows – you might strike gold and get retweeted all over the place.
3. Create a Blog
To avoid coming across as a spammer, it’s smart to post links to things other than product pages and the main pages of your website. A great way to get around that is by including a blog on your site. The blog is a place where you can be a little less formal; rather than writing about your products, write about industry-related topics. These can make for great link bait, too, and are more likely to be passed along.
4. Add Buttons
Add buttons for popular social media sites like Facebook and Twitter to your website and blog posts. This will give people a quick, easy way to pass along things that they find interesting. People like the simplicity of just clicking a button, and this is something that you can implement right away.
5. Issue a Press Release
Chances are that something newsworthy has happened in your business or on your website. If so, write a press release about it! As with article directory pieces, make sure to check the guidelines for the press release sites that you use to issue your press releases. Keep your press releases short, snappy and informative. If they strike the right chord, they could be passed around all over the place – and links to your site will be, too.