I just read Wewege’s SEO interview  and found it to be informative.  When your site is falling in the search engines you need a SEO to help out.  I had a third page listing when searched and a SEO assisted in getting me back on track.  If your business is not getting the traffic id needs then I would look to Search Engine Optimization.  The help can be costly up front but the results will more than pay for the work.  Just stay the course and let SEO work their magic on your behalf. You will not be disappointed.