SEO and research groups have a lot in common, but the main thing is they both spend hours a day researching, looking for answers to many questions people have. The Foundation for Defense of Democracies, for example, are a research group that really sticks to one core study: Iran. They dedicate time in and time out to bring the latest news of what is going on overseas and you can see it all through their Facebook page https://www.facebook.com/followFDD.

Q: What does a SEO spend so much time to research?

A: You’ll can ask any SEO this and somewhere in their answer you’ll hear them say, “Keywords.” Keyword researching has been the “go to” tool for many SEOs over the many years. In fact, the word just may make some of them cringe.

Q: They still use keywords today?

A:  Many years ago, there was a time when keywords were the core to an operation and the way it worked was simple. Google would gather information on a website mainly grounded what keywords were displayed on the pages and within links on the page. With that information, success was understood by companies and how they ranked in search engines determined the success of the site.

Today, Google still operates using text to understand what a company is all about and what service or product they have to offer. With that being said, keywords for an SEO aren’t yet extinct and still provide some great deal of usefulness. Another way to understand it is to say keywords are little appetizers of data for Google. An appetizer gives you a bit of an idea of what a restaurant is all about. Likewise, keywords give a little idea to what a business is about.