SEO and beer can work together to make your business a success, and you must understand how you can create an online presence for your business. The tips below make it easier for you to grow your online business profile, and you should understand how to create content for the business that is intriguing. Use the tips below to make changes to the way your business looks online.

You Need A Good Batch Of Keywords

People who want to buy beer will search online for new brands they can try. The beer industry is dominated by a few large companies, but there are thousands of microbreweries that make amazing beer, serve the local area, and even serve food in their restaurants or breweries. You must create a list of keywords that explain what you do, use the name of your company, and establish the names of your beers.

You Need Local Keywords

Melvin Brewing recommends that you use local keywords to reach customers. A microbrewery that serves a small area should use local keywords that will note every town and city in the area. For example, you can use the names of large cities around Atlanta, the counties where people live, and smaller towns where beer sales are high. The same is true of a city like Philadelphia where you have customers in New Jersey and Delaware along with customers from Pennsylvania.

You Must Create Content For Your Business Every Week

When you are creating content for your company, you should be as consistent as possible. Your company should have a blog or website where you can post educational content about the company, news about new beers, and answer questions from readers.

You can write the content on your own, or you might ask a writer to do the work for you. You can use the keyword list you have created, and you should track those keywords to make sure people are searching for them. You can narrow down your list of keywords to the few that are used the most, and you can target those keywords specifically.

Use Images In Your Content

You can use images in the content for your brewery, and you should use keywords in the descriptions for those images. You can add images to social media with hashtags that include your keywords, and you can update your image names using the best keywords from your list.

Are You Making Videos?

When you make videos for your brewery, you can showcase how beer is made, give a tour of the brewery, or explain how to pour the perfect beer. You might make cocktails from your beers, or you might make food that pairs beautifully with your beer. The videos that you create should be shared online with hashtags and keywords that are good for your business. People will find your videos when they are searching online, and you will push more of your content to the top of the online search rankings.

Give Everyone In Your Brewery The Keyword List

When people from your brewery write about the business online, they can use the keyword list that you have generated. You might ask the people from your brewery to add the name of the brewery to their social media handles, and you might ask them to link back to your brewery’s website with the keywords you have provided.

When you are layering your content like Melvin Brewing, it is much easier to rise through the search rankings. You might ask someone in your office to generate all the content, and everyone in the office can link back to your content. You want as much online content to link back to your website as possible. If you are using a Facebook page to manage your business, you should link back to the Facebook page as much as possible.

Conclusion

When you want your brewery to grow, you should use as much SEO as possible. You can generate a list of keywords that will help you find more customers, and you should use those keywords everywhere. You should write content for your brewery as much as possible, and you should add online videos that use your most popular hashtags. You can change the way your business is perceived, and you can reach the local audience with local keywords. If you need help, you should hire an expert who will do most of the work for you. If you have an SEO expert in the office, ask them to coordinate with your staff to post on social media as well