All posts by Ebon

nancy behrman communications

How To Improve Your Public Relations Firm’s SEO

SEO

Your public relations firm must work hard to make the most of SEO. SEO can help your clients improve their online presence, and SEO can be used in a variety of ways to benefit everyone involved. There are five tips below that explain how to use SEO to your advantage. If the SEO campaign for your PR firm is good, your clients will benefit.

1. Use Social Media Effectively

If a client is working with Nancy Behrman Communications, the social media for the PR agency should feature the client more than the agency. An agency gains customers and makes money if it has a good reputation, and you can build that reputation through social media.

When people search online, your social media feed will increase its ranking with every keyword-rich post. If someone searches for a PR firm, your firm’s social media posts might appear. Plus, those posts will include information about your clients. Both parties benefit when your social media posts are consistent, simple, and filled with quality hashtags.

2. Create Informative Content For Your Clients

You should create informative content for your clients. A PR firm can hire copywriters to create basic content that explains where their clients are going, any new projects that are coming up, and any charitable work the clients have done. You want to create diverse content that uses a variety of keywords, and you can publish this content all over the Internet.

Also, you can add these articles to your social media feeds. Anything that makes your clients look good will positively increase their online presence.

3. Ask Your Clients To Create Videos

You need to work with your clients to make the most of your SEO campaign. You might ask your clients to create videos that explain how their products, work, or they could record performances. When you bring that video back to your PR office, you can add a bit of text at the bottom along with hashtags.

Post the videos online to showcase what your clients can do. The hashtags will make it easier for people to find your clients, and any text you write in the video description should be keyword-rich. You are using every opportunity you can to add to the SEO campaign, and you are adding keywords or hashtags to the Internet that people will find during searches.

4. Create A Guide That Other Companies Will Link To

You can use something called the “skyscraper” method to build your company’s reputation. You can create a PR guide for any field or client, and you can ask reputable sites to link to your guide. The guide alone will link back to your website, and the guide will contain many keywords that people search for every day.

Also, you can ask your clients to create definitive guides for their industries. You can ask reputable sites like Nancy Behrman Communications to link to your guide, and people who find your PR website will see more information about your clients.

5. Check Global Trends Before Writing Content

You need to check global trends and trending hashtags when writing content. If one of your clients can benefit from a trending keyword, you should take advantage of it. You can use some keywords to write funny content for your clients on their social media pages, or you could write serious content that allows your clients to voice their concerns about what is going on around the world.

You are making your clients look good because they are taking an interest in world events, or you could get your client into a viral text exchange that the public will think is funny. When people search for celebrity text posts or use your client’s name, the positive posts will appear first because you have created so many of them.

Conclusion

You can improve the SEO your public relations firm uses if you are creating a variety of content. You can help your clients create videos that have a keyword-rich description, or you can use social media to add to your client’s online presence. Capitalize on any trending keywords that relate to your clients, and continue to create positive content so that the public only reads positive things about your clients

nancy behrman communications

The Ultimate Guide to SEO For Lawyers

SEO

Running a Law Firm can be quite a challenge in today’s online world. There is so much competition out there. Running ads can be very useful, but they can cost more than most people are willing to spend.

And not only does the cost become a concern, the campaigns that you rn may not always work. But hey, that’s business.

Running ads is an option, but so is SEO.

And allow us to briefly explain what SEO is for those who may not be as aware of this as others may be.

SEO stands for Search Engine Optimization.

What this is, is FREE TRAFFIC when done correctly.

To better get you to understand, head to google and type in whatever word that comes up to you, when you do this, you will notice that Google also has a string of option of alternative options you can click on.

These are keywords that people are searching for daily.

If you can have a website or article that is substantially filled with keywords that people are searching in your niche, you will be able to get hundreds to thousands of free leads every day.

This saves you on ad money, and it also makes you an authority of Google, which is what most businesses are looking to do.

So in this article, we will briefly outline a few things you will need to consider if you plan on using SEO in your Lawyer Firm Business.

If you would like to learn more about issues that pertain to the law, then check out Douglas Healy.

The Ultimate Guide to SEO For Lawyers

Step 1: Choose The Right Law Firm Keywords

The first step you will need to consider to do SEO effectively is to choose the right keywords for your SEO campaign and goals.

The Law Firm niche is very profitable, and in choosing the right keywords, which you can discover on Google Keyword Planner, you will be able to use the words that the masses are using.

Step 2: Discover ow You Stack Up Against The Competition

This is a great strategy that many top bloggers use. Check out who your competition is and spy on their websites to see which keywords they are using.

There are many different types of software out there that you can use to do this, such as Similarweb and Ahrefs. These are just two to name.

Step 3: Improve The SEO On Your Site

If you have a site already, what you will need to do, or you can hire someone to do it for you, is to improve the SEO on your site already.

There are small things you can do, to improve the SEO of your site, such as:

  • Add a meta description WITH the keywords you are trying to rank with
  • Add Alt Tags in your picture (if you have images on your site)
  • Have backlinks in your articles that link to other articles on your site
  • DO NOT BUY BACKLINKS (Google is coming down on websites that do this)

These are just a few things you can do YOURSELF that will raise the SEO of your site.

Step 4: Optimize Your Existing Web Page

To piggyback off of the last entry, optimizing your webpages, in this case, would mean to start incorporating the keywords that you already gathered into the articles on your site you may have already written.

Step 5: Consider Local SEO

This can be a GAME CHANGER for your site. If you focused on LOCAL SEO instead of regular SEO, you would be much better able to get more views in your local region.

This is especially useful for small law firms that are looking to SCALE. Start out small and then start to expand.

The problem with SEO is that it takes a while to start to get noticed. However, with Local SEO, it doesn’t take as long.

Final Thoughts

SEO for Law Firms is a great way to get more traffic and clients. If you are considering SEO, then we highly recommend that you follow these steps above.

If you would like to learn more about Law, then click the link above and learn more with Douglas Healy

Dr-Summit-Shah-Premier-Allergy

Dr. Summit Shah Discusses Premier Allergy

Marketing,
Dr-Summit-Shah-Premier-Allergy

Dr. Summit Shah is a widely respected allergist based in Columbus, Ohio. His practice, Premier Allergy has multiple locations throughout the Columbus area and sees patients of all ages with food and environmental allergies, asthma, eczema, etc.

At Premier Allergy…I have several top-flight allergists working with me, and I continue to see patients myself. I have incredible staff who are dedicated to learning each patient’s concerns. Patients often say that our practice is friendly and considerate.

Dr. SummIt shah on PMLNGroup Interview
Ismail-Sirdah

Ismail Sirdah Discusses Social Media For Photography

Pictures
Ismail-Sirdah

When people utilize social media to build their brand or expand their businesses, I am all for it. I mean, it is just another way of low-cost marketing based on a public following. The only instance where I see a problem with social media is when individuals use it for satisfying malicious goals. In my case, I do utilize a few different websites of social media to promote my studio from time to time.

Ismail sirdah on knowmysteez.com
Karl-Jobst-Grove-OK

Karl Jobst, Grove OK Dentist Featured On Idea Mensch

Marketing
Karl-Jobst-Grove-OK

Karl Jobst, Grove OK Dentist and founder of Grand Lake Dental As the founder of Grand Lake Dental, has established a practice that is able to provide patients with the greatest level of care through the use of the latest procedures and most recent technological innovations. In an interview featured on Ideamensch.com, Dr. Jobst was asked about his best strategy in the business. His reply was as follows, “We do offer the most advanced procedures available and use the best technology in the field, but it really comes down to how we treat our patients. Our patients know that we all truly care about them a great deal, and I think they appreciate that.”

You can read the full interview by visiting: https://ideamensch.com/karl-jobst/

Nancy-Behrman

Reflecting on PR, Marketing, and SEO

SEO, , ,

Nancy-Behrman

There are few professionals who can credibly claim status as an innovator or pioneer in their industry, and there are far fewer who can cite the kind of remarkable accomplishments achieved by Nancy of Behrman. Since it was originally founded in 1985, Ms. Behrman’s company has relied on its groundbreaking strategies and its creative approach to marketing, public relations, and brand building to achieve the exceptional outcomes clients of the firm have now come to expect.

Adapt

In order to not only survive but continually thrive, in any industry, it is necessary to constantly adapt according to the ever-changing circumstances that influence the efficacy of even the most established and seemingly reliable strategies. Ms. Behrman, a groundbreaking force in the marketing and public relations industry, has demonstrated over the course of more than three decades that she is incredibly adept at recognizing market trends and developing strategies for properly leveraging these trends well in advance.

Stay Ahead of Competition

This unique gift of foresight is why Ms. Behrman has been so far ahead of the competition when it comes to the effective use of SEO strategies in her firm’s public relations, marketing, and brand-building campaigns. In fact, Ms. Behrman had an entire department dedicated to developing highly effective SEO strategies long before the acronym was even widely understood by most marketing and brand-building professionals.

Always one step ahead of the competition, Ms. Behrman has generated exceptional results for clients due to her exceptional ability to recognize all of the new developments and trends that could potentially wield some level of influence over the efficacy of her firm’s strategies.

5 Quick Ways to Start Link Building Today

Marketing, SEO

 

If you’re ready to get the ball rolling on your link building campaign, there’s no reason that you can’t get started right now. You can kick-start your campaign this very instant in a number of quick and easy ways; find out how easy it really is by checking out the five great strategies from Whitney Blodgett below.

1. Write an Article

Submitting articles to article directories is easy. Make sure that you check out a directory’s guidelines before you get started; in general, the stipulations aren’t that complicated. In terms of subject matter, stick with something that relates to your industry – it should be something that you know like the back of your hand. As long as you maintain good SEO practices and include links to your site in your resource box, you’ll be good to go.

2. Compose a Tweet

There’s a lot of conflicting advice out there about the ease of posting to Twitter. In a link building campaign, the important thing is spreading the word; don’t over-think it. Post links to interesting pages on your site by composing a few quick tweets. Who knows – you might strike gold and get retweeted all over the place.

3. Create a Blog

To avoid coming across as a spammer, it’s smart to post links to things other than product pages and the main pages of your website. A great way to get around that is by including a blog on your site. The blog is a place where you can be a little less formal; rather than writing about your products, write about industry-related topics. These can make for great link bait, too, and are more likely to be passed along.

4. Add Buttons

Add buttons for popular social media sites like Facebook and Twitter to your website and blog posts. This will give people a quick, easy way to pass along things that they find interesting. People like the simplicity of just clicking a button, and this is something that you can implement right away.

5. Issue a Press Release

Chances are that something newsworthy has happened in your business or on your website. If so, write a press release about it! As with article directory pieces, make sure to check the guidelines for the press release sites that you use to issue your press releases. Keep your press releases short, snappy and informative. If they strike the right chord, they could be passed around all over the place – and links to your site will be, too.

What is Agile?

Tech

Agile is an iterative time-boxed approach in software development and delivery. The approach allows developers build software incrementally from the beginning of the project. It minimizes the bugs and time used in development compared to the traditional methods. Agile focuses on delivering the software in bits of user functionalities referred to as user stories. The bits are delivered in short cycles of two weeks, and they are known as iterations.

Agile Core Principles

As outlined in the Agile Manifesto, Agile methodology is based on four core principles. These principles include adaptive planning, ability to respond easily and quickly, early delivery, and continuous improvement. The principles have helped Agile to take the software development industry by storm. They have also helped Agile to earn a top spot in the industry. Agile methodology is gold certified. More and more software developers have embraced Agile methodology. In fact, over 88% of the people who have adopted the VersionOne of 2017 said that Agile’s dynamism is one of the best features they have enjoyed in the methodology.

Agile Methodology on Software Testing

On the other hand, not everyone in the software development industry has been favored by Agile. Software testers have a hard time to ensure all software’s are tested before use. This is because developing software using Agile methodology happens so fast. Therefore, the delivery of the software takes places faster that software testers can test. Testers find it hard to keep up with the pace. Maintaining quality standards of the software in the market is quite a challenge.

The Agile principles of collaboration, adaptive, and flexibility are utilized to ensure software released meets the industry standards. Agile made it possible for teams to collaborate and share their projects and get feedback. Teamwork ensures the industry standards are met, and software development takes place within a shorter period. The testing of software is narrowed to reduce the time taken by the testing process. Some imperatives are followed while narrowing the test.

• Whenever testing software, the tester prioritizes it’s requirement because it is hard and time-consuming to test everything.

• Automation of the software test is also applied to enhance efficiency.

• Speeding up the exploratory testing is done to ensure that code delivery and testing doesn’t consume much time.

• Adaptability

Other Agile Methodologies

Although Agile is universal, it is not one size fits all. Different organizations have different ways of doing things. This is the reason to why Agile can be applied anywhere. Instead, it requires customization to carry out the testing process smoothly without having issues. There are different versions of Agile methodologies to choose from depending on your needs. Some of the most popular Agile methodologies include Scrum and Kanban.

Scrum

Scrum is the most used Agile methodology. In fact, is used by over 58% of developers who have adopted the VersionOne 2017. It is designed to reduce risks whenever coming up with software. Scrum focuses on the iterative approach to defining key features and objective of the software.

Kanban

Kanban is another Agile methodology that focuses on manufacturing. It is more like a to-do list. It gives a glimpse of the task they have done, what they are doing, and what they intend to do. The methodology was initially developed by Toyota to help in boosting their worker’s productivity and increase production.

Conclusion

Agile methodology is one of the best software development methods. It has transformed the industry by raising the levels of efficiency and reducing the time taken to deliver software. The test management can also be applied in other industries to boost productivity and effectiveness.