Running a Law Firm can be quite a challenge in today’s online world. There is so much competition out there. Running ads can be very useful, but they can cost more than most people are willing to spend.

And not only does the cost become a concern, the campaigns that you rn may not always work. But hey, that’s business.

Running ads is an option, but so is SEO.

And allow us to briefly explain what SEO is for those who may not be as aware of this as others may be.

SEO stands for Search Engine Optimization.

What this is, is FREE TRAFFIC when done correctly.

To better get you to understand, head to google and type in whatever word that comes up to you, when you do this, you will notice that Google also has a string of option of alternative options you can click on.

These are keywords that people are searching for daily.

If you can have a website or article that is substantially filled with keywords that people are searching in your niche, you will be able to get hundreds to thousands of free leads every day.

This saves you on ad money, and it also makes you an authority of Google, which is what most businesses are looking to do.

So in this article, we will briefly outline a few things you will need to consider if you plan on using SEO in your Lawyer Firm Business.

If you would like to learn more about issues that pertain to the law, then check out Douglas Healy.

The Ultimate Guide to SEO For Lawyers

Step 1: Choose The Right Law Firm Keywords

The first step you will need to consider to do SEO effectively is to choose the right keywords for your SEO campaign and goals.

The Law Firm niche is very profitable, and in choosing the right keywords, which you can discover on Google Keyword Planner, you will be able to use the words that the masses are using.

Step 2: Discover ow You Stack Up Against The Competition

This is a great strategy that many top bloggers use. Check out who your competition is and spy on their websites to see which keywords they are using.

There are many different types of software out there that you can use to do this, such as Similarweb and Ahrefs. These are just two to name.

Step 3: Improve The SEO On Your Site

If you have a site already, what you will need to do, or you can hire someone to do it for you, is to improve the SEO on your site already.

There are small things you can do, to improve the SEO of your site, such as:

• Add a meta description WITH the keywords you are trying to rank with
  
• Add Alt Tags in your picture (if you have images on your site)
  
• Have backlinks in your articles that link to other articles on your site
  
• DO NOT BUY BACKLINKS (Google is coming down on websites that do this)
  

These are just a few things you can do YOURSELF that will raise the SEO of your site.

Step 4: Optimize Your Existing Web Page

To piggyback off of the last entry, optimizing your webpages, in this case, would mean to start incorporating the keywords that you already gathered into the articles on your site you may have already written.

Step 5: Consider Local SEO

This can be a GAME CHANGER for your site. If you focused on LOCAL SEO instead of regular SEO, you would be much better able to get more views in your local region.

This is especially useful for small law firms that are looking to SCALE. Start out small and then start to expand.

The problem with SEO is that it takes a while to start to get noticed. However, with Local SEO, it doesn’t take as long.

Final Thoughts

SEO for Law Firms is a great way to get more traffic and clients. If you are considering SEO, then we highly recommend that you follow these steps above.

If you would like to learn more about Law, then click the link above and learn more with Douglas Healy