Category Archives: SEO

Jeff English Hoboken

Jeff English Hoboken Shares How to Implement SEO On Your Website to Attract More Graphic Design Clients

SEO

A business website plays an important role in advancing business ideals, i.e. building credibility with contacts, marketing products and services, ensuring the business maintains a unique online identity and more importantly, boosting conversions and profits. If you are a graphic designer, it is highly advisable to have a professional website to help you connect with potential customers. According to SEO tools and utilities website Webconfs, the qualities of a good website include:


• Right domain name and hosting provider
• Pick on a focus niche in your industry
• Visually appealing design outlook
• Easily accessible contact information
• Compelling portfolio and testimonial page
• List of services offered alongside the rates
• Easy navigation to User-Experience (UX)

Using SEO to attract graphic design clients


When developing a website, the initial focus is usually trained on things like user experience and device accessibility. SEO or Search Engine Optimization is an integral component of web design and development, which should never be overlooked. According to Webfx, here are 6 strategies to improve SEO and attract customers to your graphic design business:

• Append a blog – adding an interactive blog to your website will give clients the impetus to increase and enhance the quality of your content. Clients can also use the platform to ask questions and discuss issues within and outside your industry. It is important to know that search engines love and encourage the use of unique, fresh content. Adding fresh content on a regular basis can also help you attract the much desired, natural search engine traffic.

• Let every page be unique – websites with relevant content often rank higher in search results. It is important to recognize that content relevance is one of the key ranking parameters adopted by Google. If you add a duplicate content, your business and site will suffer severe consequences, including attracting a penalty and being ignored by the search engine algorithms. To optimize your SEO efforts, make sure your website design is up to speed.

• Use Google Analytics – if you are experiencing budgetary constraints, consider using the freely available, Google Analytics software to review your site’s performance and check out crucial metrics. Some of the useful tools integrated in Google Analytics include Event Tracking, Intelligence tool, Goal Tracking and bounce rate. The intelligence tool can help you point and track the traffic sources and keywords driving leads and sales. The information provided by Google Analytics can also be used to perfect your website and user experience.

• Keep the code bloat as low as possible – a website clogged with codes will most certainly make it difficult for search engine spiders to locate them on the web. The other downsides include slow loading speed, high code to content ratio, diminished SEO impact and increased probability for coding errors. The corrective measures to keep the bloated code count low entails adding unique content and introducing all scripts and CSS files as external objects.

• Make use of meta-description tags – meta descriptions are an important identifier that gives site visitors an overview of what a website is all about. Because this information will appear on your search engine results pages (SERPs), try your best to incorporate sound online marketing strategies in order to capture the attention of your visitors. Better results can be achieved by submitting appealing content that stands out from the rest. The other vital information to be added includes: up-to-date contact details, discounts, and free offers. While doing so, avoid content duplication. The tag carries 160 characters, including the spaces.

• Incorporate keyword rich title tags on each page – the title tag is another crucial crawling tool used by search engines to decipher the content on your webpage. To optimize search results, consider using high ranking keywords such as those used by graphic design clients performing online searches. The title tag supports 60 characters, including the spaces.

Learning from SEO Experts!


Graphic designers are increasingly using SEO to leverage their skills and grow sales. Graphic designers can use a business website as part of the promotion strategy to attract customers. According to web development site PSD2HTML, the promotion can be advanced by marketing unique selling points; updating marketing materials and leveraging connections to ramp up sales. SEO agencies and consultants can help ensure your website design corroborates with the search engine operative guidelines.

Jeff English Hoboken is a renowned graphic designer, entrepreneur and online marketing guru. In his recent industry assessment, Jeff observes that graphic designers play a crucial role of creating visual presentations for various products and services. Their input also informs key decisions that go into operating print, web and mobile organizations. Jeff English Hoboken believes graphic designers can achieve a lot by incorporating SEO practices to strengthen brand image and build customer loyalty

Rusty Tweed

Why Now Is The Perfect Time to Start a Successful SEO Company

SEO

You may be considering the benefits of starting a new company. One field worth exploring is Search Engine Optimization. SEO, as most call the practice, is the art of helping documents to gain organic ranking in the leading search engines.

With the proper strategy in place, new SEO firms can capture market share. Doing so requires proof of results and a commitment to standard marketing practices. However, it doesn’t require fantastic amounts of capital, making SEO a business that still has opportunities for individual practitioners.

Demand Keeps Rising for the Service

These days, it’s a given that people need SEO services if they plan on getting any organic traffic. Without robust search engine marketing techniques and a technical foundation, there’s little chance for anyone to succeed online. Small businesses and massive enterprises all hire SEOs and pay for ongoing service.

Carve Out a Niche

Most new people who want to carve out space in the industry will focus on niches. That’s always an option and a good idea if you specialize in a field. Take that expertise and impress new clients. Concentrating in one area confers a faster learning curve and mastery.

Being savvy about a niche is an excellent way to build a good rep and foundational knowledge. Performing keyword research will help you uncover the most lucrative niches. After that, common sense should be sufficient to guide your plans.

Learning SEO Is Easier Than Ever

SEO knowledge and training are widespread. Motivated self-learners will face no challenges finding more adequate resources to help them learn. With dedication and time, anyone can learn the basics and advanced concepts that help pages rank. As Rusty Tweed says, knowledge is the most valuable asset.

Focusing research is another way to adopt a specialty. If you find that one area is more appealing than another, devoting yourself to that one makes sense. Your natural passion will empower you to put in the requisite effort to learn everything possible.

The search engines also provide plenty of free tools and self-help resources. Since they’re explicit in their guidelines about the type of content they want, it’s worth paying attention to their policies. Although following the rules won’t guarantee top anyone spots, disobeying them almost always end up with severe penalties.

Consider the Benefits of Certification

People who delve deep and become SEO experts find that gaining certification is helpful. The designations help them find more clients because they provide proof of expertise. It’s one thing to claim you’re an expert, but having the proper certification proves it.

The cost of getting certified varies, as does the expense for training. However, all of it is helpful for career advancement and to add to your CV. Not only that, but the process also helps keep you sharp and hones your presentation skills. It also helps familiarize people with jargon, so that they are more fluent in the lingua franca of search engines.

Build Your Authority

Now is also an excellent time to start a successful SEO company because it’s possible to build authority. That credibility comes from publishing articles and videos and doing work for clients that give referrals. Every step that advances the business will make you feel that your company is professional and worthy of gaining clients. That’s the same approach Rusty Tweed employs to grow businesses.

Things take off when repeat buyers arrive. Referrals also help juice sales organically, as well as ranking well in search engines for the main company page. People expect SEO firms to rank for their preferred phrases, and that’s the fastest way to demonstrate credibility.

Expand Your Horizons

The principles of good SEO apply to other forms of online marketing. Marketplaces are popular, and all require keyword research and search engine optimization techniques. The same strategies that win for websites in traditional search also work for e-Commerce and other critical digital platforms.

Starting an SEO company means you won’t get stuck. There are many avenues worth exploring, and all of them rely on the same mindset that helps someone rank in search. Taking a systematic approach that solves problems and helps clients get more revenue will ensure success.

It may not be easy, but the challenge is worth the attempt because SEO is now a standard. Almost all companies will, at some point, use such a service. Some may still need education on why they should choose your company, but that’s straightforward enough to accomplish.

SEO is a fast-paced and engaging industry. There are many different approaches, and it’s up to each practitioner to find optimal ones. Your clients will come to count on your deep understanding of the subject to help them achieve their digital objectives. You’ll never get bored attempting new strategies, and only those who are flexible will hope to succeed. SEO provides many rewards for those who rank high and for people who work in the field. Now’s the time to get your rewards

Melvin Brewing

How SEO Can Help Your Beer Brand Get More Sales

SEO

SEO and beer can work together to make your business a success, and you must understand how you can create an online presence for your business. The tips below make it easier for you to grow your online business profile, and you should understand how to create content for the business that is intriguing. Use the tips below to make changes to the way your business looks online.

You Need A Good Batch Of Keywords

People who want to buy beer will search online for new brands they can try. The beer industry is dominated by a few large companies, but there are thousands of microbreweries that make amazing beer, serve the local area, and even serve food in their restaurants or breweries. You must create a list of keywords that explain what you do, use the name of your company, and establish the names of your beers.

You Need Local Keywords

Melvin Brewing recommends that you use local keywords to reach customers. A microbrewery that serves a small area should use local keywords that will note every town and city in the area. For example, you can use the names of large cities around Atlanta, the counties where people live, and smaller towns where beer sales are high. The same is true of a city like Philadelphia where you have customers in New Jersey and Delaware along with customers from Pennsylvania.

You Must Create Content For Your Business Every Week

When you are creating content for your company, you should be as consistent as possible. Your company should have a blog or website where you can post educational content about the company, news about new beers, and answer questions from readers.

You can write the content on your own, or you might ask a writer to do the work for you. You can use the keyword list you have created, and you should track those keywords to make sure people are searching for them. You can narrow down your list of keywords to the few that are used the most, and you can target those keywords specifically.

Use Images In Your Content

You can use images in the content for your brewery, and you should use keywords in the descriptions for those images. You can add images to social media with hashtags that include your keywords, and you can update your image names using the best keywords from your list.

Are You Making Videos?

When you make videos for your brewery, you can showcase how beer is made, give a tour of the brewery, or explain how to pour the perfect beer. You might make cocktails from your beers, or you might make food that pairs beautifully with your beer. The videos that you create should be shared online with hashtags and keywords that are good for your business. People will find your videos when they are searching online, and you will push more of your content to the top of the online search rankings.

Give Everyone In Your Brewery The Keyword List

When people from your brewery write about the business online, they can use the keyword list that you have generated. You might ask the people from your brewery to add the name of the brewery to their social media handles, and you might ask them to link back to your brewery’s website with the keywords you have provided.

When you are layering your content like Melvin Brewing, it is much easier to rise through the search rankings. You might ask someone in your office to generate all the content, and everyone in the office can link back to your content. You want as much online content to link back to your website as possible. If you are using a Facebook page to manage your business, you should link back to the Facebook page as much as possible.

Conclusion

When you want your brewery to grow, you should use as much SEO as possible. You can generate a list of keywords that will help you find more customers, and you should use those keywords everywhere. You should write content for your brewery as much as possible, and you should add online videos that use your most popular hashtags. You can change the way your business is perceived, and you can reach the local audience with local keywords. If you need help, you should hire an expert who will do most of the work for you. If you have an SEO expert in the office, ask them to coordinate with your staff to post on social media as well

nancy behrman communications

How To Improve Your Public Relations Firm’s SEO

SEO

Your public relations firm must work hard to make the most of SEO. SEO can help your clients improve their online presence, and SEO can be used in a variety of ways to benefit everyone involved. There are five tips below that explain how to use SEO to your advantage. If the SEO campaign for your PR firm is good, your clients will benefit.

1. Use Social Media Effectively

If a client is working with Nancy Behrman Communications, the social media for the PR agency should feature the client more than the agency. An agency gains customers and makes money if it has a good reputation, and you can build that reputation through social media.

When people search online, your social media feed will increase its ranking with every keyword-rich post. If someone searches for a PR firm, your firm’s social media posts might appear. Plus, those posts will include information about your clients. Both parties benefit when your social media posts are consistent, simple, and filled with quality hashtags.

2. Create Informative Content For Your Clients

You should create informative content for your clients. A PR firm can hire copywriters to create basic content that explains where their clients are going, any new projects that are coming up, and any charitable work the clients have done. You want to create diverse content that uses a variety of keywords, and you can publish this content all over the Internet.

Also, you can add these articles to your social media feeds. Anything that makes your clients look good will positively increase their online presence.

3. Ask Your Clients To Create Videos

You need to work with your clients to make the most of your SEO campaign. You might ask your clients to create videos that explain how their products, work, or they could record performances. When you bring that video back to your PR office, you can add a bit of text at the bottom along with hashtags.

Post the videos online to showcase what your clients can do. The hashtags will make it easier for people to find your clients, and any text you write in the video description should be keyword-rich. You are using every opportunity you can to add to the SEO campaign, and you are adding keywords or hashtags to the Internet that people will find during searches.

4. Create A Guide That Other Companies Will Link To

You can use something called the “skyscraper” method to build your company’s reputation. You can create a PR guide for any field or client, and you can ask reputable sites to link to your guide. The guide alone will link back to your website, and the guide will contain many keywords that people search for every day.

Also, you can ask your clients to create definitive guides for their industries. You can ask reputable sites like Nancy Behrman Communications to link to your guide, and people who find your PR website will see more information about your clients.

5. Check Global Trends Before Writing Content

You need to check global trends and trending hashtags when writing content. If one of your clients can benefit from a trending keyword, you should take advantage of it. You can use some keywords to write funny content for your clients on their social media pages, or you could write serious content that allows your clients to voice their concerns about what is going on around the world.

You are making your clients look good because they are taking an interest in world events, or you could get your client into a viral text exchange that the public will think is funny. When people search for celebrity text posts or use your client’s name, the positive posts will appear first because you have created so many of them.

Conclusion

You can improve the SEO your public relations firm uses if you are creating a variety of content. You can help your clients create videos that have a keyword-rich description, or you can use social media to add to your client’s online presence. Capitalize on any trending keywords that relate to your clients, and continue to create positive content so that the public only reads positive things about your clients

nancy behrman communications

The Ultimate Guide to SEO For Lawyers

SEO

Running a Law Firm can be quite a challenge in today’s online world. There is so much competition out there. Running ads can be very useful, but they can cost more than most people are willing to spend.

And not only does the cost become a concern, the campaigns that you rn may not always work. But hey, that’s business.

Running ads is an option, but so is SEO.

And allow us to briefly explain what SEO is for those who may not be as aware of this as others may be.

SEO stands for Search Engine Optimization.

What this is, is FREE TRAFFIC when done correctly.

To better get you to understand, head to google and type in whatever word that comes up to you, when you do this, you will notice that Google also has a string of option of alternative options you can click on.

These are keywords that people are searching for daily.

If you can have a website or article that is substantially filled with keywords that people are searching in your niche, you will be able to get hundreds to thousands of free leads every day.

This saves you on ad money, and it also makes you an authority of Google, which is what most businesses are looking to do.

So in this article, we will briefly outline a few things you will need to consider if you plan on using SEO in your Lawyer Firm Business.

If you would like to learn more about issues that pertain to the law, then check out Douglas Healy.

The Ultimate Guide to SEO For Lawyers

Step 1: Choose The Right Law Firm Keywords

The first step you will need to consider to do SEO effectively is to choose the right keywords for your SEO campaign and goals.

The Law Firm niche is very profitable, and in choosing the right keywords, which you can discover on Google Keyword Planner, you will be able to use the words that the masses are using.

Step 2: Discover ow You Stack Up Against The Competition

This is a great strategy that many top bloggers use. Check out who your competition is and spy on their websites to see which keywords they are using.

There are many different types of software out there that you can use to do this, such as Similarweb and Ahrefs. These are just two to name.

Step 3: Improve The SEO On Your Site

If you have a site already, what you will need to do, or you can hire someone to do it for you, is to improve the SEO on your site already.

There are small things you can do, to improve the SEO of your site, such as:

  • Add a meta description WITH the keywords you are trying to rank with
  • Add Alt Tags in your picture (if you have images on your site)
  • Have backlinks in your articles that link to other articles on your site
  • DO NOT BUY BACKLINKS (Google is coming down on websites that do this)

These are just a few things you can do YOURSELF that will raise the SEO of your site.

Step 4: Optimize Your Existing Web Page

To piggyback off of the last entry, optimizing your webpages, in this case, would mean to start incorporating the keywords that you already gathered into the articles on your site you may have already written.

Step 5: Consider Local SEO

This can be a GAME CHANGER for your site. If you focused on LOCAL SEO instead of regular SEO, you would be much better able to get more views in your local region.

This is especially useful for small law firms that are looking to SCALE. Start out small and then start to expand.

The problem with SEO is that it takes a while to start to get noticed. However, with Local SEO, it doesn’t take as long.

Final Thoughts

SEO for Law Firms is a great way to get more traffic and clients. If you are considering SEO, then we highly recommend that you follow these steps above.

If you would like to learn more about Law, then click the link above and learn more with Douglas Healy

Nancy-Behrman

Reflecting on PR, Marketing, and SEO

SEO, , ,

Nancy-Behrman

There are few professionals who can credibly claim status as an innovator or pioneer in their industry, and there are far fewer who can cite the kind of remarkable accomplishments achieved by Nancy of Behrman. Since it was originally founded in 1985, Ms. Behrman’s company has relied on its groundbreaking strategies and its creative approach to marketing, public relations, and brand building to achieve the exceptional outcomes clients of the firm have now come to expect.

Adapt

In order to not only survive but continually thrive, in any industry, it is necessary to constantly adapt according to the ever-changing circumstances that influence the efficacy of even the most established and seemingly reliable strategies. Ms. Behrman, a groundbreaking force in the marketing and public relations industry, has demonstrated over the course of more than three decades that she is incredibly adept at recognizing market trends and developing strategies for properly leveraging these trends well in advance.

Stay Ahead of Competition

This unique gift of foresight is why Ms. Behrman has been so far ahead of the competition when it comes to the effective use of SEO strategies in her firm’s public relations, marketing, and brand-building campaigns. In fact, Ms. Behrman had an entire department dedicated to developing highly effective SEO strategies long before the acronym was even widely understood by most marketing and brand-building professionals.

Always one step ahead of the competition, Ms. Behrman has generated exceptional results for clients due to her exceptional ability to recognize all of the new developments and trends that could potentially wield some level of influence over the efficacy of her firm’s strategies.

5 Quick Ways to Start Link Building Today

Marketing, SEO

 

If you’re ready to get the ball rolling on your link building campaign, there’s no reason that you can’t get started right now. You can kick-start your campaign this very instant in a number of quick and easy ways; find out how easy it really is by checking out the five great strategies from Whitney Blodgett below.

1. Write an Article

Submitting articles to article directories is easy. Make sure that you check out a directory’s guidelines before you get started; in general, the stipulations aren’t that complicated. In terms of subject matter, stick with something that relates to your industry – it should be something that you know like the back of your hand. As long as you maintain good SEO practices and include links to your site in your resource box, you’ll be good to go.

2. Compose a Tweet

There’s a lot of conflicting advice out there about the ease of posting to Twitter. In a link building campaign, the important thing is spreading the word; don’t over-think it. Post links to interesting pages on your site by composing a few quick tweets. Who knows – you might strike gold and get retweeted all over the place.

3. Create a Blog

To avoid coming across as a spammer, it’s smart to post links to things other than product pages and the main pages of your website. A great way to get around that is by including a blog on your site. The blog is a place where you can be a little less formal; rather than writing about your products, write about industry-related topics. These can make for great link bait, too, and are more likely to be passed along.

4. Add Buttons

Add buttons for popular social media sites like Facebook and Twitter to your website and blog posts. This will give people a quick, easy way to pass along things that they find interesting. People like the simplicity of just clicking a button, and this is something that you can implement right away.

5. Issue a Press Release

Chances are that something newsworthy has happened in your business or on your website. If so, write a press release about it! As with article directory pieces, make sure to check the guidelines for the press release sites that you use to issue your press releases. Keep your press releases short, snappy and informative. If they strike the right chord, they could be passed around all over the place – and links to your site will be, too.

Rocco Basile Shares Importance of SEO in Construction Industry

SEO,

Search engine optimization is the practice of marketing an enterprise through the optimization of its website to rank highly in search engines. The target of this practice is to ensure that whenever people search for certain keywords your business appears among the top answers on search engines like Google.

Professionals like Rocco Basile who has been in the construction industry for many years explain that the modern property market has changed and getting customers is now easier for those who understand digital marketing. Rocco Basile is the founder and CEO of Avo Construction, a construction company that is based in Tribeca, New York that has been serving the market since 2010. He expounds on the need for construction companies to embrace SEO marketing to reach more clients from the wide pool of customers online.

Why bother?

Many people might assume that since the construction industry is not so much into the digital market, there is no need to stress about implementing SEO campaigns. But this is not correct because all businesses that have a website need SEO marketing, which is a vital pivot for getting customers to see what you can offer. You need to create awareness to the world and this cannot be possible without a marketing campaign that easily reaches the target audience. SEO does all the work you need to address your audience, so even in the construction industry SEO marketing is as vital as any other procedure.

Improve visibility

It is the target of every business to capture the attention of many customers, so if you are in the construction industry and would like to reach more potential customers, you need to implement an SEO campaign on your official website. With SEO, you can easily promote your content and sample previews so people who search for similar content are redirected to your site, and this could lead to conversations. In fact, many businesses are now getting their customers through search marketing, which allows them to also get accurate information about potential buyers so as to increase the effectiveness of the campaigns developed.

Encourage reviews

You might be wondering what entails SEO and how you could implement it on your site. One of the things you could do to initiate an SEO marketing project is encouraging reviews on your site. The more interactions you get the better as this traffic places your site at a better position to become visible. You could also use content marketing strategies that involve optimizing keywords to match searches that are popular in a certain field. This helps by ensuring that your site is listed among those with answers about the keyword whenever someone searches.

Additionally, you also need to tweak things like adding Meta information and tags to tell search engines the kind of services you offer and to also add some keywords that could help your site to attract more traffic. Most importantly, ensure while implementing this campaign you consult with experts in the field of search marketing to assist you on things you cannot fathom about different strategies.

Nancy Behrman Reflects on PR and SEO

SEO, ,

There are few professionals who can credibly claim status as an innovator or pioneer in their industry, and there are far fewer who can cite the kind of remarkable accomplishments achieved by Nancy Behrman, the founder of Behrman Communications. Since it was founded in 1985, Ms. Behrman’s company has relied on its groundbreaking strategies and its creative approach to marketing, public relations, and brand building to achieve the exceptional outcomes clients have come to expect.

In order to not only survive, but thrive in any industry, it is necessary to constantly adapt to the ever-changing landscape, and discard conventional strategies. Ms. Behrman, a groundbreaking force in the public relations industry, has demonstrated over the course of more than three decades that she is incredibly adept at recognizing market trends and developing strategies to leverage these trends well in advance.

This unique gift of foresight is why Ms. Behrman has been so far ahead of the competition when it comes to the effective use of SEO strategies in her firm’s public relations and brand-building campaigns. In fact, Ms. Behrman had employees developing highly effective SEO strategies long before the acronym was even widely known among most marketing and brand-building professionals.

Always one step ahead of the competition, Ms. Behrman has generated exceptional results for her clients, thanks to her ability to recognize, harness and ride the trends that hold the power to generate roaring buzz and awareness.  

Certain Responses to Common SEO Questions Should Raise Red Flags

SEO,

Effective marketing is a necessary component of business success, but not all businesses are able to employ a dedicated marketing team to handle all of their advertising campaigns while ensuring that the company enjoys a high level of visibility among consumers. Most small- to middle-market businesses instead turn to marketing professionals, and these professionals include experts in SEO strategies.

When hiring an SEO consultant, it may be difficult to determine whether or not they will be able to deliver the results that you are looking for. There are questions that each individual business will have to pose based on their unique needs and beliefs, but there are a few standard questions that may evoke responses that should give you pause with regard to hiring.

If you are hiring an SEO expert, it is clear that you are looking to improve on your current ranking in the various search engines. One of the most common questions clients ask of SEO experts relates to the ability of the SEO expert to improve the client’s ranking, and if the expert promises a guaranteed top ranking it may be a sign to avoid this expert altogether.

Most successful experts will note that they have improved rankings in the past and have successfully achieved a top ranking for a client, but making such a promise or guarantee about future success is hubris that may also be unethical. In order to determine whether the expert is on the level, look into their prior results in the same way you would research before heading out on a vacation to Aruba.

In hiring an SEO expert, it is important to know that you will be working with someone who has a history of successful results and is able to improve your site’s ranking through means that are accepted by the major search engines, as this is the best way to ensure solid outcomes.