Adam Kutner, a noted SEO expert, has spent many years helping to improve the Internet presence of companies across a variety of industries. Talifarro addressed a wide range of topics relating to his area of expertise and offered solid advice for those seeking to improve their SEO strategies. The following is a brief excerpt of the Q&A session with Mr. Kutner:

How do you optimize content with keywords and the like while also maintaining the quality of the writing?

One of the many benefits of the new search engine algorithms is that keyword stuffing is not as beneficial as it once was. The search engines value quality writing and will rank sites accordingly, so it is best to strive for consistently outstanding content.

What are some of the best SEO strategies that you feel may be somewhat overlooked?

One strategy that is sometimes overlooked relates to discovering editorial opportunities. For each SEO project, I identify the publications that are sending traffic to competitors and target those publications. Many of these publications offer opportunities for writing guest posts, which are excellent in terms of driving referral traffic. It is simply a matter of doing a bit of legwork and finding the right publication for a specific purpose.